Internet Marketing has caught the fancy of the biggest players across
all industries. It is hardly a surprise since this form of marketing has
reinforced company’s brand reach successfully, and the reliance on the
online platforms is only going to go up further in the coming years.
Social media has been one of the main ingredients of the success of Internet Marketing. There is a whole bevy of social media platforms which has spruced up companies’ advertising strategies and helped them take their brand beyond boundaries:
Facebook
Facebook bought powerful waves of change in the realm of advertising through web. What started out as a just a platform for college friends to interact over the Internet soon turned onto a billion dollar enterprise that reached every nook and corner of the web-verse. Though, there had already been big players like MySpace in the market for reuniting old and forgotten friends, but Facebook really laid the foundation of social media being leveraged by businesses in order to reach out to their customers. It initially started with companies creating their official pages on Facebook and advertising the same, but as their fans multiplied, they created standalone groups for the brands which contain several thousands of users who share their experience with each other. Whilst, the official pages have a far greater number of ‘fans’, the groups facilitate better customer-to-customer interaction. Companies also run various campaigns, like contests, through their page. Contests are mostly gated, which means participants have to first ‘Like’ the page and then they get to enter the contest.
Twitter
Twitter does it with the ‘Follow’ me style. The brands have their own Twitter accounts which are recognized and validated by Twitter management themselves. The company profiles have a Follow button for the customers to click on it and receive updates on their Twitter timelines. As and when the company posts an update by the means of a Tweet, it receives a number of ‘Retweets’ and ‘Favourites’, depending upon how much it appeals to the user. The twitter contests also prove to be great assets for companies’ marketing strategies.
LinkedIn
LinkedIn is a more formalistic platform, which leaves no room for personal discussions and chit-chats. In few years since its inception, it has climbed up the social media charts and stands as a direct rival to Twitter, Facebook and other Social Media platforms. Akin to Twitter, it also asks customers to follow the brand page, upon which they receive updates. The page manager shares the latest updates relating to the brand and the same get propagated.
Pinterest
Pinterest is arguably the best place on Internet to find the most stunning images. It has surely tripped Google Images in that respect as more and more users are realizing they can get more exclusive pictures on Pinterest. Companies are leveraging on the advantage and are making their presence felt on the platform. They pin the high definition pictures of their products and services that have the potential of being re-pinned. The higher number of times a picture is pinned, a greater number of people it attracts towards the page. The direct advantage of this image-driven marketing is that you can embed a link to your company’s official website in the image so that whenever a user clicks the image, he or she is automatically directed to that site.
At the end of the day, every brand vies for creating a viral engagement. While there are multifarious options to do so, it all boils down to how creative you can get with your strategies.
Social media has been one of the main ingredients of the success of Internet Marketing. There is a whole bevy of social media platforms which has spruced up companies’ advertising strategies and helped them take their brand beyond boundaries:
Facebook bought powerful waves of change in the realm of advertising through web. What started out as a just a platform for college friends to interact over the Internet soon turned onto a billion dollar enterprise that reached every nook and corner of the web-verse. Though, there had already been big players like MySpace in the market for reuniting old and forgotten friends, but Facebook really laid the foundation of social media being leveraged by businesses in order to reach out to their customers. It initially started with companies creating their official pages on Facebook and advertising the same, but as their fans multiplied, they created standalone groups for the brands which contain several thousands of users who share their experience with each other. Whilst, the official pages have a far greater number of ‘fans’, the groups facilitate better customer-to-customer interaction. Companies also run various campaigns, like contests, through their page. Contests are mostly gated, which means participants have to first ‘Like’ the page and then they get to enter the contest.
Twitter does it with the ‘Follow’ me style. The brands have their own Twitter accounts which are recognized and validated by Twitter management themselves. The company profiles have a Follow button for the customers to click on it and receive updates on their Twitter timelines. As and when the company posts an update by the means of a Tweet, it receives a number of ‘Retweets’ and ‘Favourites’, depending upon how much it appeals to the user. The twitter contests also prove to be great assets for companies’ marketing strategies.
LinkedIn is a more formalistic platform, which leaves no room for personal discussions and chit-chats. In few years since its inception, it has climbed up the social media charts and stands as a direct rival to Twitter, Facebook and other Social Media platforms. Akin to Twitter, it also asks customers to follow the brand page, upon which they receive updates. The page manager shares the latest updates relating to the brand and the same get propagated.
Pinterest is arguably the best place on Internet to find the most stunning images. It has surely tripped Google Images in that respect as more and more users are realizing they can get more exclusive pictures on Pinterest. Companies are leveraging on the advantage and are making their presence felt on the platform. They pin the high definition pictures of their products and services that have the potential of being re-pinned. The higher number of times a picture is pinned, a greater number of people it attracts towards the page. The direct advantage of this image-driven marketing is that you can embed a link to your company’s official website in the image so that whenever a user clicks the image, he or she is automatically directed to that site.
At the end of the day, every brand vies for creating a viral engagement. While there are multifarious options to do so, it all boils down to how creative you can get with your strategies.
